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https://www.to-increase.com/blog/manage-erp-software-quality-and-performance

How do 'we' at To-Increase manage our software quality and performance effectively?

To-Increase software solutions are developed using Microsoft products as their foundation — be it an ERP application,...

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3 Key Features to Look for in an Equipment Rental Software Solution

If you look closely at how the rental companies’ modes of operation have changed in the recent times, you will likely...

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DynaRent Equipment Lifecycle Management

What are the key advantages of DynaRent’s Equipment Lifecycle Management?

The rental equipment management has come a long way since the Great Depression that began in 1929 and lasted until...

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Why is migration to cloud ERP critical to transforming your business?

Various technology specialists define the term “Enterprise Resource Planning (ERP)” differently. What’s more …...

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To-Increase launches state-of-the-art portal to empower rental companies and their customers

The portal offers a plethora of functionalities and features, which both the rental companies and their customers can...

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Why do Equipment Rental Companies Need a State-of-the-Art Customer Portal?

Imagine a scenario wherein a construction worker realizes that they require additional equipment on the site to...

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Why is Flexibility Important in an Equipment Rental Solution?

The equipment rental business, like many others is going through a period of rapid technological disruption. New...

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How to extend the DynaRent Dimensions Framework for Customizations?

When implementing DynaRent, To-Increase’s equipment rental solution suite, we’ve seen that customizations are required...

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6 Features That Your Equipment Rental Solution Should Have!

Are you in the equipment rental business? If your answer is yes, then you are well-versed with the challenges this...

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A Toolkit to Select the Right Equipment Rental Software

The equipment rental industry has been experiencing a major boom, mainly due to the win-win situation it offers to both...

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Our Blog Authors

Bob Schröder
Bob Schröder
Delivery Manager
Cor Tiemens
Cor Tiemens
Equipment Rental and Lease Specialist
Floris Lammers
Floris Lammers
International Business Consultant
Gerard Doornenbal
Gerard Doornenbal
Senior Software Engineer
Kevin Davis
Kevin Davis
Lucas Doornhein
Lucas Doornhein
Luciano Cunha
Luciano Cunha
Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.
Marcel Doove
Marcel Doove
Senior Technical Consultant
Michiel Toppers
Michiel Toppers
Product Director
Miriam Márquez
Miriam Márquez
Senior Consultant
Sheetal Arya
Sheetal Arya
Senior Technical Solution Architect
Wouter van der Torre
Wouter van der Torre
Pre-sales Lead