Top 5 Must-Read Books on Microsoft Dynamics for IEM Professionals (2012)

Jan 10, 2012 12:00:00 AM

 Top 5 Must-Read Books on Microsoft Dynamics for IEM Professionals (2012)

As a manufacturer, you rely on multiple sources of information and insights to help you grow your business. Although we use mostly digital references, let’s not forget sources, including paper books. To this point, I thought it would be a good idea to put together a top list of books on Microsoft Dynamics for manufactures. Each covers different areas and ways to get you to grow and manage your processes. Let me know your thoughts on these books and what you like most about them.

5 Microsoft Dynamics Books for Manufacturing Professionals

According to a search on, here are some of the top books for IEM professionals utilizing Microsoft Dynamics for manufacturing operations.

1. Microsoft Dynamics CRM 2011 Unleashed

By Marc Wolenik, Damian Sinay and Rajya Vardhan Bhaiya

Covering the most recent version of the Microsoft Dynamics CRM, this book explores everything from planning to securing your solution. It goes into more detail on the opportunities for efficiency by integrating with cloud services and extending CRM, using the new online service marketplace.

The key takeaway from Microsoft Dynamics CRM 2011 Unleashed is how each author not only walks you through the entire cycle of using the product, but giving you the key opportunities to extend it, including:

  • Mobile
  • Office 2010 integration
  • Outlook client

2. Microsoft Dynamics CRM 2011 Administration Bible

By Matthew Wittemann and Geoff Ables

Published in March of 2011, this guide gives insights and instruction from two Microsoft Dynamics experts. Giving you step-by-step instruction on the latest techniques, including configuration and customization to automating business processes and integrating with Microsoft Office, this guide is an essential book for any IEM professional.

The key takeaway from Microsoft Dynamics CRM 2011 Administration Bible is how it covers nearly everything for any skill set. From beginner to advancer user, Wittemann and Ables cover everything you need to get the most out of your CRM.

3. Microsoft Dynamics GP 2010 Reporting

By Christopher Liley and David Duncan

Reporting is a key component of Microsoft Dynamics GP and this book gives you the guidance to creating reports – correctly. Both Liley and Duncan are certified Microsoft consultants and give their knowledge into each page on setting up and producing effective reports in this CRM.

The key takeaway from Microsoft Dynamics GP 2010 Reporting is how the authors not only give you actionable information on reporting, but also on topics including:

  • Locating data for reports
  • How this information relates to older versions – for those not yet ready or unable to upgrade their systems

4. Microsoft Dynamics CRM 2011 Step by Step

By Mike Snyder, Jim Steger and Brendan Landers

Different people learn in different ways. Some prefer a more structured, step-by-step approach to Microsoft Dynamics learning – this book is perfect for those types of learners. Built on lessons and easy to reference tips and reminders, Snyder, Steger and Landers provide expert instruction through a book that’s more like classroom instruction.

The key takeaway from Microsoft Dynamics CRM 2011 Step by Step is the effective presentation of the information in the book. Some require an incremental learning system and this book gives it to them.

5. Programming Microsoft Dynamics CRM 4.0 (Pro-Developer)

By Mike Snyder, Jim Steger, Brad Bosak, Corey O’Brien and Phil Richardson

Helping those with more of the programming side of Microsoft Dynamics, this book goes into coding practices that help you tailor your installation for more efficient practices in manufacturing operations. From customization to integration with other data sources, this book appeals to the needs of those seeking to evolve their CRM past default configurations.

The key takeaway from Programming Microsoft Dynamics CRM 4.0 is the technical depth of the information and how it’s presented to the reader. Each author brings a breadth of knowledge for the more advanced user who’s looking to get more “under the hood.”

No matter your reading style, I think this listing of Microsoft Dynamics books will get you the information and insights from the authors you need to help boost the efficiency of your manufacturing operation for 2012.

To learn more about Microsoft Dynamics resources, contact us.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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