The rental sector and the major players have gone through a huge transformation in the last few years in conjunction with the changes in the way customers’ demands are evolving. Technology has become the game changer in the rental industry. It has helped the sector become organize, communicate, manage, secure, and customer-oriented. Technology, in the form of ERP systems, has enabled the rental industry to focus on customer needs by ensuring that operations and back-end systems are streamlined.
Rental companies now offer more options not only in terms of the equipment being rented out but also in terms of the lease offerings. These changes have enabled both large and smaller companies to have access to the latest equipment without having to increase their capital expenditure. The addition of omnichannel touchpoints enable the customers to have more options. What is more, in today’s competitive world, gaining and retaining customer loyalty is a challenge that rental companies face. Which is why, many rental companies are turning to technology to differentiate the support and
service they provide. Download the eBook below to find out the six ways in which technology has digitally transformed the rental industry.