26 January 2018

Offer the best customer service with a strong online presence

To keep your customers happy, you need to provide 99% equipment availability during the use of the rented equipment. Furthermore you need to focus on stellar customer service.

But no matter how skilled your customer service representatives are. If your equipment rental company can’t provide the right equipment or the right information at the right time. Your customers will take their business elsewhere. So, in addition to providing the necessary equipment uptime, it is critical to focus on excellent customer service. Especially during the initial rental request.

To improve customer service, you might want to consider creating online customer portals or integrations with existing websites. Online customer portals allow your customers access their own equipment portfolio, make changes, see other available equipment and prices in their region, and more. They also allow customers to view their rental orders, amendments, and invoices.

An example of an online customer service experience in combination with DynaRent:

The shift online is already well-established for car rental companies. A prime example is one of our customers, Europcar, which uses a global cloud platform and localized web pages for car rental transactions. All data is exchanged within the company’s back-end ERP system. In other online models, rental car companies maintain their online presence via third-party interfaces, for example, travel and lodging websites. As companies grow bolder, we’re seeing diverse businesses utilizing online platforms, including simple web shops. As a result, customers can place rental orders for equipment, tools, parts, vehicles, and services.

Customer service
Image: Create online customer portals or integrations with existing websites

In the end, the more you know about your customers, the better you can help them and the greater the results for your business. Online shopping is the heartbeat of the Industrial Revolution 4.0. There’s no reason you can’t see equipment rental as a commodity and set up your stall in the marketplace!

Curious about our solutions for your industry? We’re more than happy to provide you with a tailored demonstration. Please contact us at info@highsoftware.com!

Michiel Toppers
Michiel Toppers,
Michiel Toppers,
Senior Director of Product Management

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