11 July 2017

Big data: Finding the perfect system for your rental company

At the moment, the term “big data” is everywhere. Every business owner is aware that this is an important development. The possibilities of big data are exciting and frightening at the same time. We worry that our systems cannot process the data. And do not forget that it scares our customers too, they fear for their privacy.

Even Wikipedia’s definition of big data sounds ominous:

“Big data is a term for data sets that are so largest or complex that traditional data processing application software is inadequate to deal with them."

So, what your company needs is the right big data solution. One that is built on a modern platform to ensure you are prepared for the future.

tracking big dataImage 1: Handeling huge data sets is a challenge for every company

A burst of insight

With big data, we see a major trend for the equipment rental industry. But without control or an overview, all this data is useless. In addition, when data is not structured or analyzed, it can give the wrong impression, sometimes with devastating results. But when you have a way of structuring your data. It can provide you and your employees with a burst of insight.

Big data can elevate your rental business in many different ways. For example, you can use data to improve customer satisfaction and optimize user experience. Furthermore, the day-to-day operations become smoother, and it diminishes the workload for employees. Big data can also prevent fraud and help optimize equipment rental utilization rates. In addition, it can help reduce equipment downtime.

But how can you structure this data? Who will analyze all this information? How can you polish this diamond in the rough and use it to elevate your business?

big dataImage 2: Business intelligence solution that can handle all your current and historical data

The right big data solution, a checklist

With the right system in place, you don’t even have to do the polishing. This checklist will help you find the perfect big data solution.

The cloud

First and foremost, it has to be accessible from the cloud. This way, your employees will have access to the right information anywhere and anytime they need it.


With so much data in the cloud, it is vital to make security a priority. Make sure to choose a solution with a high-quality data center and solid virtual system security.

Production readiness

A standard solution with a modular structure is ideal. This way, you know the system is ready. You know the basis is stable, and you can adjust it to your company’s demands. This means the system is agile, stable, and able to grow with your company.

Cost effectiveness

This is a big investment, so you need to make sure it is cost effective. Will it save your employees time? Will it diminish their workload? Does it leverage IT resources efficiently?

big data rental
Image 3:  Rental equipment en service companies need the right solution to handle all the data


Since data is the core of every big data solution. Make sure you check whether it can it handle all your current and historical data. The right solution must be ready for the future. Check the data accessibility. Look carefully at how will be delivered. Is the data infrastructure efficient and logical?


The right big data solution has a large capacity. Because the system needs to be able to handle massive joins, merges, sorts, and transformations. Therefore, it will make your business more agile.


Another major point: is it fast enough? Does it increase speed of the processes? Is it adaptable? Can it handle multiple peak times?

When you invest in the right big data solution, the collected data will be a treasure trove. The data can be analyzed, structured, and used to optimize every aspect of your business. This way, it will help your rental company to become more strategic, agile, and proactive. A company that is ready for the future.

Are you curious how HiGH Software plays a proactive role to help customers handeling big data? Please contact to discuss at info@highsoftware.com

Michiel Toppers
Michiel Toppers,
Michiel Toppers,
Senior Director of Product Management

Also interesting