The Importance of Mobile Discrete Manufacturing

May 9, 2013 8:07:00 AM


It’s cool and it’s the thing, but mobile applications are more than just games.

In fact, I believe they are the key to an evolution of discrete manufacturing, and those who don’t jump on the bandwagon will find themselves lost, rather than found.

What types of benefits do mobile applications give to discrete manufacturing professionals? Let’s consider these three for those who are looking to up their competitive edge.

Mobile Applications and Advanced Discrete Manufacturing

With warehouse systems, what areas are the best to improve? Let’s take a closer look:

  • Speed – Within discrete manufacturing, those who have faster access to data get more done and see bigger results. By leveraging a mobile solution, for both the plant floor and the sales force, you can bet you will see more personnel get more done and bring in more leads. Without these types of solutions, you might have to wait on data via web-based workstation pushes or other non-mobile technologies.With mobile app type technologies, you see sales teams have instant access to data to show prospects. For plant floor employees, they have instant access to data that might sway production flow or the need to change things. Mobile applications give speed to personnel with fast access to required data for important decisions.

  • Efficiency  – Along with fast access to data, mobile solutions make personnel more efficient in their jobs and how they go about interacting with prospects and customers. For instance, you don’t have to wait to update important data from the field by coming into the office. Instead, you can update it right from the field and save time, money and become more efficient in your operations.When it comes to advanced discrete manufacturing, efficiency is key and getting data updated in the field or having access to it from anywhere provides a game changing experience for any manufacturing professional.

  • Sales – Ok, so we’ve talked about speed and we talked about efficiency, but when it comes down to it, what matters is how many sales come in, right? Without sales coming in, you can bet nothing else will matter. That’s why I believe mobile technologies most important benefit is increased sales.Again, with the power to do anything from anywhere, the sales team can close more deals by having close at hand all the data they need. Imagine trying to tell a prospect you’ll get back to them on a large contract. This is why I think mobile applications are now essential, not just nice things to have, for those in the discrete manufacturing arena.

Yes, not everyone will have access to mobile apps and the hardware to run them, but those who do will have a leg up on the competition and that means more of an edge. Mobile applications will result in faster access to essential data, more efficient operations and more sales to the organization. If you’re not exploring the mobile application arena, you might want to get there sooner, rather than later.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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