Is Your Discrete Manufacturing Strategy Ready To Grow?

Sep 13, 2010 12:00:00 AM


Business inventories jumped this past July by the largest margin in over 2 years. As reported by, this is the largest monthly gain since July 2008.

An unfortunate undercurrent to handling the recession is becoming used to the complacency of slow and stagnant growth.  As we cross our fingers and hope for markets to continue to improve, now is an important time to ask ourselves – are our discrete manufacturing strategy ready to grow?

Businesses build up their stocks whenever they anticipate stronger demand. Manufacturers would be best served by taking a cue from this model and putting the processes in place that will streamline operations when they anticipate growth – rather when they are in the throes of experiencing it.

(See also for an example of this – the fable of the ant and the grasshopper.)

When manufacturers neglect the importance of streamlined operations and instead choose to react to changing markets, problems can seriously jeopardize performance in the all-too-crucial time of early recovery.

At To-Increase, we offer software products like Microsoft Dynamics for Discrete Manufacturing that are designed to streamline operations for manufacturers.

I say this not to pitch a product I represent (though I would be happy to offer a demo), but rather because my experience in this industry provides a daily enlightening look into the importance of efficiency for discrete manufacturers.

Like you, I am thrilled to see that we may be on the road to recovery. Together, let’s do what we can to ensure it takes.

Keep up to date with manufacturing news like this by following me on Twitter,Facebook or LinkedIn – or subscribing to our blog updates.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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