Do You PLM or PDM?

Aug 13, 2010 12:00:00 AM


From CAD to CRM, working in the discrete manufacturing world can sometimes feel like sailing in alphabet soup. By focusing today’s post on PLM and PDM, we may be pointing our manufacturing ship directly towards the waters of controversy.

For some time, a question asked by discrete manufacturers is whether PLM (Product Lifecycle Management) or PDM (Product Data Management) is a more relevant term to describe our needs and pain points.

Oleg Shilovitsky at PLM Think Tank sounded off about it recently, leveraging simple Google searches to find out what others in the industry were saying.  His conclusion is one that we share, but won’t reveal just so quickly.

Essentially, PDM tends to focus on the intricacies of design, CAD models and specifications of a certain product.  While this is clearly relevant to manufacturing, it makes it much more of a subset of a broader Product Lifecycle Management system.

The demands placed on companies in the manufacturing industry have grown from the simple production and delivery of products to a full-service enterprise that controls every step from design to delivery, production to support.  PDM is one link in that much longer chain, and in a way, PLM is the chain itself.

Shilovitsky’s conclusion – again, one that we share – is that PLM allows for the management of data in a much broader and larger scope than PDM. It not only creates the benefits of PDM, but overlaps some of the data management solutions.  Bottom line, PLM can do what PDM can, while encompassing a whole lot more.

By no means is my opinion the be-all, end-all on this issue.  I’d like to hear your thoughts on the PDM vs. PLM debate.  Or if you have no opinion on this debate, I’d be interested to hear more about what you are looking for in an enterprise software solution, whether we call it ‘PDM,’ ‘PLM’ or ‘purple pancakes.’

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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