3D Manufacturing Makes the Impossible Possible

Jan 15, 2013 12:00:00 AM


It’s not something you see in just the movies – you can make a product, just by printing it out. What’s that? Don’t believe me?

It’s true. 3D manufacturing takes advanced discrete manufacturing to a whole new level. To elaborate, I found great articles on the Economist and the Washington Post that sum it up.

After reading these pieces, I came away with some key points:

Three Takeaways for 3D Manufacturing

  • Production schedules – Looking at 3D manufacturing from a schedule standpoint, I can see where this will speed up times and improve customer satisfaction. By “inking” many of the required products, say in a smartphone, you can have many of the components ready, without waiting on a supplier or others to make it.

  • Simplify product creation – No longer will creating a product include cumbersome creation – with 3D manufacturing, you can print it out. This gives advanced discrete manufacturing an edge and will help manufacturers simplify creating components, including the final product completion.

  • Reduce costs– Think about it, if you could print out the circuitry of a smartphone and embed it, without additional labor, how would that help reduce costs? It would save you a lot of time, resources and cost on inventory. Again, 3D manufacturing does make the impossible into the possible, with the help of technology that’s here, today.

Discrete manufacturing gives manufacturers an edge on costs, time and waste management for product creation and shipment. Now, add in 3D manufacturing and you have a mixture for doing the impossible.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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