In the dairy industry, the focus needs to be on product innovation to cut down the risk of alternatives for dairy products being offered in the market. Today, the urban consumer focuses on the quality and health aspects of your product more than the price and taste. Consequently, you need to account for this, innovate to stay ahead of the curve, and deliver products accordingly.

Clean and healthy seem to the buzzwords that resonate with the customers of today, and your products should be able to offer that. Other concerns include improving the shelf life of dairy products, efficiency improvement, focusing on animal welfare (for humane aspects and quality) and focusing on global trade. Digitally transform and reap the benefits of ‘datafication’ of the dairy industry.