In September 2009, LuckyVitamin began implementing To-Increase eCommerce, which includes Multi-Channel Retail and Webstore, together with Microsoft Dynamics AX to replace its website, call center software, and back-office systems, which process thousands of orders per day. The To-Increase eCommerce solutions went live in January 2010 and since then help LuckyVitamin maintain its position as one of the top 500 eCommerce sites in the world.
The integrated retail infrastructure handles all of LuckyVitamin’s functions pertaining to content management, merchandising, pricing, supplier management, promotion, shopping baskets, order-taking, the call center, customer service, and back-office tasks. By providing a single system of reference for the company’s operations, To-Increase eCommerce and Microsoft Dynamics AX reduce administrative tasks, accelerate business processes, and improve customer service. The LuckyVitamin website displays innovative eCommerce capabilities such as multi-faceted filtering and search refinement, personalized product recommendations, repeat ordering, and live chat for customer service.