Customer Success Story LUCKYVITAMIN

Online retail category leader builds scalable multi-channel retail infrastructure to support continuing growth

LuckyVitamin rebuilds and extends its retail infrastructure to deliver great customer experiences

In To-Increase eCommerce for Microsoft Dynamics AX, LuckyVitamin acquired a powerful business management technology that enables it to provide the efficient and friendly customer experiences the company is known for, and allows it to scale for a growing audience.

Main benefits

  • Simplify many common business tasks and processes
  • Improve customer service quality
  • Control and plan business operations and growth with complete visibility of the entire operation
  • Number of employees: 500
  • Website:
  • Country or region: Headquartered in Conshohocken, PA; active online globally
  • Industry: Retail — Vitamins and nutritional supplements
Software and Services
  • To-Increase eCommerce
  • Microsoft Dynamics AX
Customer Profile
LuckyVitamin, founded in 2004 and open for business at, is one of the internet’s largest retailers and a premier shopping site for vitamins and nutritional supplements. The site represents many popular brands.
Business Situation
Having made a huge splash in the market, LuckyVitamin needed to find an effective technology to manage its continuing growth and success.
In barely four months, LuckyVitamin deployed a complete business management infrastructure that integrates To-Increase eCommerce and Microsoft Dynamics AX as the ERP system.

Download the LuckyVitamin case study


The To-Increase solutions helps LuckyVitamin resolve issues and reach their goals

“The To-Increase eCommerce solution is a great platform and has delivered as promised.”

Sam Wolf, CEO, LuckyVitamin

In September 2009, LuckyVitamin began implementing To-Increase eCommerce, which includes Multi-Channel Retail and Webstore, together with Microsoft Dynamics AX to replace its website, call center software, and back-office systems, which process thousands of orders per day. The To-Increase eCommerce solutions went live in January 2010 and since then help LuckyVitamin maintain its position as one of the top 500 eCommerce sites in the world.

The integrated retail infrastructure handles all of LuckyVitamin’s functions pertaining to content management, merchandising, pricing, supplier management, promotion, shopping baskets, order-taking, the call center, customer service, and back-office tasks. By providing a single system of reference for the company’s operations, To-Increase eCommerce and Microsoft Dynamics AX reduce administrative tasks, accelerate business processes, and improve customer service. The LuckyVitamin website displays innovative eCommerce capabilities such as multi-faceted filtering and search refinement, personalized product recommendations, repeat ordering, and live chat for customer service.