Ainscough-Case-Study-Banner-v5 (1)

Case Study

Ainscough Crane Hire implemented DynaRent for Dynamics 365 F&SCM to enhance operations, optimize crane utilization, and maximize profitability.

Watch Case Study

Ainscough is a crane hire business with 30 depots that cover the length and breadth of the UK. They have 400 cranes in the fleet ranging from 10 tons up to 1000 tons.

Software and Service

DynaRent Solution Suite
Microsoft Dynamics 365 F&SCM

Country or Region

UK, Europe


Crane Hire

Company size

600+ employees

Business Situation

Why Ainscough needed a rental solution

Ainscough wanted to improve the collaboration between their sales, maintenance, rental, and finance teams. They wanted to gain real-time insight into their assets and operations so that they could make business-critical decisions quickly. Without real-time information, Ainscough had trouble using their resources well, which resulted in more equipment downtime, less efficiency, and more waste.

Ainscough was looking for a robust rental system that would help their teams work better together and enable them to get real-time updates. This would help them improve efficiency, maximize crane utilization, and increase profitability.

The Solution

To fix the above challenges, Ainscough chose To-Increase’s rental software solution DynaRent for Microsoft Dynamics 365 F&SCM.

With DynaRent, Ainscough has been able to sync rental, finance, sales, and maintenance data on one platform, providing real-time visibility into their fleet and enabling them to plan equipment delivery more efficiently. The rental software has helped them monitor and track the status of their cranes, enabling them to improve utilization and make more cranes available to customers.

Key Benefits

DynaRent has helped Ainscough:

  • Plan and move cranes more efficiently
  • Monitor utilization of cranes
  • Gain insight into which jobs and crane sizes are profitable
  • Monitor pricing
  • Track all interactions with customers
  • Convert more opportunities into sales
  • Get more sales and margins due to data-driven insights
  • Make more cranes available for customers to use

“We can now see all of the maintenance in one place. We have more cranes available for customers to use. Data is being streamed directly from the crane, breaking around telematics. ”

Daniel Stagg, National Support Engineer, Ainscough Crane Hire

Ainscough-Case-Study-Crane Hire

“With To-Increase on the rental side, it has been great! The consultants have the operational knowledge to understand and convert our requirements into Microsoft functionality, which has helped us. The effectiveness and the efficiency of what we're doing day to day has gone up considerably. It's unrecognizable today from what it was previously.”

Georgina White
Transformation Business Partner, Ainscough Crane Hire

Discover the power of DynaRent for D365 F&SCM

Learn how Ainscough leveraged DynaRent to gain better visibility into operations and address gaps in equipment utilization, resulting in increased sales.


Other Case studies

Mento Case Study DynaRent for Dynamics 365
With DynaRent for Dynamics 365 F&SCM, Mento was able to automate rental processes, track maintenance, and improve equipment utilization.
Learn how CP automated processes and reduced errors to deliver timely repair and maintenance service to clients with our DynaRent solution.
BMS handled a large volume of tasks, reduced payment cycles, and managed business processes with the help of DynaRent.