Enterprise Resource Planning Turns 21: Will You Come To The Party?

Apr 14, 2011 12:00:00 AM

 Enterprise Resource Planning Turns 21: Will You Come To The Party?

When he turned 21, he started spending time with a new crowd. They encouraged him to join an exercise program, helping him increase his strength and flexibility.

And as he spent more time with them, he began taking his studies far more seriously, especially as it related to analytics.

But first, there was the party – attended by top industry executives.

We are talking above about not a person, but a process – Enterprise Resource Planning (ERP) – and I apologize for choosing to personify it as a ‘he’ – rather than as ‘he or she.’

This week marks ERP’s 21st birthday – and ERP software vendors (those who have helped to raise this process from the beginning) – are celebrating with a mix of pride and apprehension.

Let’s explore why by establishing who this ‘new crowd’ is with whom our process is spending time.  A recent article published to ZDNet Asia indicates that it’s midsized manufacturing organizations – companies whose very livelihood depends on real-time operational efficiency.

“Midsize companies are no longer as interested in pursuing major ERP brands as part of their growth strategy,” comments John Brand, vice president of research, Springboard Research, in the same ZDNet article cited above. “Vendors that are more nimble and flexible are now favored by this market segment, as are integration strategies that revolve around business intelligence (BI), reporting and analytics.”

The pride we ERP software vendors feel is vast – as our products are now being trusted to take on a much larger role in the aggressive economic growth of manufacturing organizations.  The natural apprehension we may feel is that these organizations will be drawn more predominantly to software capabilities, rather than the name or reputation of the vendor.  And while this offers far greater benefit to manufacturing organizations, it means that we must always dedicate ourselves to improving and evolving our offerings.

In a previous post discussing ERP legacy software, I detail recent improvements to Enterprise Resource Planning software that the solution I represent – Microsoft Dynamics - is committed to – including:

  • Growing status as both a System of Record and a System      of Engagement
  • Enhanced ability to integrate      with Product Lifecycle Management (PLM)
  • Assimilation and analysis of data from consumer-oriented technologies,      including social      media

(Note – thanks to Jeff Moad of Manufacturing Executive, for a recent article that helped to illustrate and further define the importance of the points above.)

If you are part of the new crowd that will be attending ERP’s 21st, I encourage you to learn more about our commitment to providing you with software that will not just support – but help boost – your economic growth.

At the form to the right, you may download an article I contributed recently to Prime Magazine on the concept of PLM / ERP integration.  And of course, if you’re ready to get started with a Microsoft Dynamics demo, please feel free to contact me directly via the To-Increase website.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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