13 April 2022

To-Increase Appoints Fernanda Groenendijk as Chief People Officer

To-Increase CPO Fernanda-Groenendijk

Harald-WernerVeenendaal, The Netherlands – 13 April 2022: To-Increase, a leading global SaaS provider for Microsoft Dynamics 365 business applications, is delighted to announce the appointment of Fernanda Groenendijk as its Chief People Officer (CPO).

Fernanda will lead all aspects of people operations, culture, and global employee experience. Her rich experience of 25 years in HR and change management will be instrumental in defining effective processes and best practices at To-Increase. She brings deep expertise in aligning people with business and customer objectives, shaping organizational culture, and creating an employee-first environment.

Fernanda’s success in HR and people leadership roles will strengthen To-Increase’s people-centric culture and enable the company’s growth and expansion plans. She is part of the company’s executive leadership team and will report to CEO, Luciano Cunha. Previously, Fernanda has held key positions in companies like HIAB, Sandvik, Riwal, Atos Origin, and KPMG, where she has been instrumental in driving change.

"As we continue our journey as an innovative and diverse organization where our people are at the heart of delivering on our vision, I am excited to welcome Fernanda to our management team. With her wealth of experience, she shares our vision for building a people-centered organization that aligns employee development with our business strategy,” said Luciano Cunha, CEO, To-Increase. “Her leadership skills and proven track record will help us create an employee-first environment as we look to continue to expand and innovate,” said Luciano Cunha, CEO, To-Increase.

‘’I am very happy to join To-Increase and continue the focus on building an amazing employee experience,” said Fernanda. She also added “I am excited by the team and the people-focused culture that it promotes. People and culture are the key enablers for success in today's environment, and I look forward to making To-Increase one of the best places to work.”


About To-Increase

Founded in 2005, To-Increase provides business software solutions to over 2200 mid-market and enterprise customers in 45 countries. Our asset-centric solutions include engineering, manufacturing, servicing, and renting or leasing assets. We also deliver customer-centric solutions that help companies align technology with strategic goals, operate more efficiently, and provide the best possible experience to their customers. Across devices, business locations, and work environments, To-Increase offerings help companies master their unique requirements with standardized technology that is easy and economical to deploy and maintain.

To-Increase is the only three-time Microsoft Dynamics Global Outstanding ISV of the Year award winner and offers an impressive portfolio of industry, business, and technical productivity solutions for Microsoft Dynamics 365.  


For Additional Information:
Media Contact for To-Increase:

Lucas Doornhein
Chief Marketing Officer, To-Increase
+31(0)318 531 900 

Luciano Cunha,
Luciano Cunha,
Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.

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