To-Increase appoints Richard de Goederen as New VP of Sales

Jan 7, 2019 8:32:22 PM


Richard de Goederen, takes over the position of VP-Sales, To-Increase, from Luciano Cunha, who has taken on the role of CEO in 2018.

Veenendaal, The Netherlands – 7 January 2019: To-Increase is delighted to announce the appointment of Richard de Goederen as their new VP-Sales. 

Richard de Goederen will head the global sales organization with focus on building close relations to customers and partners and help customers in the digital transformation. To optimize and empower business with focused insights, compliance and agility in the core domains of To-Increase. Richard de Goederen rich experience includes working as an independent Management Consultant advising companies on their Go-to-Market strategy. Prior to that, Richard de Goederen has worked at Microsoft as Head of Microsoft Dynamics ERP and CRM for the Netherlands.

“I am confident that his capabilities and energy will help us develop and grow our business to new heights. Richard is a leader with experience in sales of the most complex solutions,” says Luciano Cunha, CEO, To-Increase.

Richard de Goederen has contributed to the growth of the Microsoft Dynamics business in terms of customers, partners, and revenue. Microsoft Dynamics became a strategic line of business for Microsoft in The Netherlands under his leadership. He played a vital role in helping enterprise customers, who were early adopters, in their transformation from on-premise to the cloud. Moreover, in the last few years, he supported several IT-companies to take the next step in their digital transformation.

I am enthusiastic about To-Increase because I feel we can have a positive impact on our customer’s businesses with deep knowledge and expertise of industries and industry solutions, with enormous growth potential,” says Richard de Goederen, VP-Sales, To-Increase. 

In the near future, Richard will focus on the growth of To-Increase team members, understand customer domains, and serve them with industry best practices. His ultimate goal would be to focus on To-Increase’s customers and partners around the globe to help them with their business innovation.


The leadership change is with immediate effect.


For more information:

Lucas Doornhein – Marketing Manager, To-Increase

+31(0)318 531 900

About To-Increase

Founded in 2005, To-Increase provides business software solutions to over 2200 mid-market and enterprise customers in 45 countries. We deliver software, mobile solutions, and cloud apps that enable manufacturing, construction, food, and rental and lease companies to align technology with strategic goals, operate more efficiently and provide the best possible experience to their customers.  Across devices, business locations, and work environments, To-Increase solutions help companies master their unique requirements with standardized technology that is easy and economical to deploy and maintain.

To-Increase is the only three-time Microsoft Dynamics Global Outstanding ISV of the Year and offers an impressive library of industry, integration and business productivity solutions for Microsoft Dynamics.

Share this message

Related Blogs

Jun 13, 2019 9:30:02 AM
Apr 1, 2019 2:00:00 PM
Mar 28, 2019 7:55:00 AM