Powerful, Modern ERP Poised for Takeoff in Asia

May 27, 2014 12:00:00 AM

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On a recent trip to Japan, Singapore, and Vietnam, we found that powerful, industry-enabled ERP in Asia is gaining momentum very quickly. Preparing for the move away from legacy ERP systems, many companies in the region are ready to welcome end-to-end ERP solutions that fit with their strategy and ways of working, especially if they are affordable and can be deployed efficiently. Our partners in East and Southeast Asia are getting ready to meet rapidly increasing demand for ERP technology from Microsoft Dynamics and To-Increase.

To-Increase has been active in Asia for many years, working with our partners to bring ERP solutions to customers in the manufacturing, construction, professional services, food processing and other industries. My colleagues and I have traveled to various countries in Asia frequently, demoing solutions and learning from customers’ real-life experiences. But during this last trip I found that not just our own visibility and engagement in the region is intensifying, but the awareness and interest in ERP is also rapidly increasing.

Partner Collaboration to Satisfy ERP Industry Needs

On the first leg of this journey, I visited Japan, meeting with several prominent To-Increase partners in Tokyo. Together, we reviewed our plans and strategies for industry-optimized ERP in Japan, and workshopped ideas for taking our ERP solutions to market. We developed a long list of tactical steps and shared initiatives to create an even stronger reception for ERP in Japan and other countries in East and Southeast Asia. During these meetings, I was also able to see the localized Japanese versions of To-Increase Enterprise Asset Management and Asset Service Management for the first time. I was impressed by how elegantly the localizers had brought these software tools into a very different language environment, fully maintaining the intuitiveness and ease-of-use of the user interfaces.

Next, we flew to Singapore, where we had similar meetings with a large To-Increase partner for Southeast Asia. Like some other To-Increase partners, this one had recently experienced a growth spurt and was in the middle of transforming its ERP and business consultancy to reach prospective customers more effectively. I’m confident that the joint go-to-market plan we finalized for To-Increase ERP in that partner’s region of Asia will generate strong returns over the next few years.

Showcasing High-Value, Low-Risk ERP in Vietnam

Finally, we made our way to Ho Chi Minh City, Vietnam, where we also had some time to enjoy the vibrant urban atmosphere, take in a few spectacular sights, and eat exquisite, inexpensive local cuisine to our hearts’ content. The main event for us there was a one-week technology workshop facilitated by Microsoft Vietnam and SAGlobal, one of the leading Microsoft Dynamics ERP providers in Vietnam and Southeast Asia. Close to 20 companies from throughout Vietnam had sent teams to attend the entire event, and others participated in segments of it.

Paul Van Eijk In Vietnam Presentation

Paul van Eijk, Senior Pre-Sales Consultant, seen above in a solution demo, and I had been invited to present about To-Increase’s industry ERP solutions as well as our Business Integration Solutions and business process management with RapidValue. We shared some customer stories—Lotus F1 Team was a favorite—and explained how To-Increase builds on Microsoft Dynamics to deliver end-to-end solutions. People were excited to hear about our current and planned apps, and the conversations about IT mega trends and ERP developments were very lively. We also had a number of individual meetings with companies with more in-depth demos and discussions about our portfolio.

As we heard from many participants of the workshop, ERP in Southeast Asia is not known for its flexibility, agility, low cost of ownership, or ease of use. Many companies run on high-maintenance, costly legacy systems. The idea of a Microsoft Dynamics ERP solution that fits the way people and processes work, meets industry-specific needs, and generates efficiency and process improvements soon after a smooth deployment was as welcome for these businesses as it was unheard of.

With your questions and feedback, please get in touch with me.

Luciano Cunha Presenting In Vietnam

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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