Cloud directions: Hybrid cloud is here to stay

Jun 21, 2016 1:22:32 AM
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In the hybrid cloud, you gain the best value from your cloud and on-premise resources

As companies become more sophisticated in understanding the differences between cloud services, they also gain a better sense of when a workload or application is best placed in the cloud or on-premise. There will probably be very few operations that deploy all of their data and applications either in the cloud or locally. Most everybody else will want to keep all options open. As an article in the Wall Street Journal mentioned in October 2015, the hybrid cloud is set to maintain an annual growth rate of 27 percent between then and 2019, accelerating past the overall IT market.

Software tools like the fast-growing, collaboration and content management system Egnyte are built for the hybrid cloud and offer the flexibility, visibility, and control to help IT managers align and adjust with changing business requirements. Platforms such as the Microsoft Azure Stack aim to simplify hybrid deployments and shorten the time-to-benefit for hybrid solutions.

Better user experiences and enhanced management flexibility

As hybrid cloud scenarios become more pervasive, they will deliver consistent. connected user experiences. Most users will be neither concerned nor aware of the actual location of their files and systems.

Systems managers, on the other hand, will have more freedom to plan workloads in the hybrid cloud to achieve the levels of productivity, availability, security, and performance they need to deliver to the business. It will also become much easier for them to test applications and architectures in the cloud, or move resources from the cloud to local systems and back, depending on what is most effective at the time.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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