Cloud directions: Everything turns into cloud services

Jul 12, 2016 1:43:29 AM
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Everything-as-a-service (XaaS) offerings allow excellent scalability, economy, and flexibility

Today’s technology mind sets and cloud capabilities are coming together to design and deliver business benefits through services that users can access anywhere, anytime. Combine the growing use of microservices and microservice architectures with the increasing awareness of discrete workloads and their optimal accommodation in the cloud or locally. Soon, you get to a point where almost anything that software and computing systems can do, can be delivered as a scalable, robust, economical service: everything-as-a-service (Xaas).

Software, infrastructure, and platform as a service are well known. There are also desktop-as-a-service (DaaS), communications-as-a-service (CaaS), backend-as-a-service (BaaS), monitoring-as-a-service (MaaS), analytics-as-a-service (AaaS), noted as a best practice by Capgemini, and others. Some of the concepts behind these services have been around for many years—CaaS, for instance, is at least a decade old—but have become fully practical and scalable only recently, with the emergence of containerization and microservices.

Services in the hybrid cloud

Not all of these cloud services will have the same kind of name and acronym. Some of the leading providers of cloud services are already offering large portfolios of service offerings, ready for businesses to implement them quickly and begin working with them. Dozens of service products are available under the umbrella of Microsoft Azure, and the Cortana Intelligence Suite provides additional, big data analytics capabilities. Both Azure and the Cortana Intelligence Suite include solutions and features that can flexibly span cloud and on-premise resources. Amazon Web Services also offers a wide array of analytics, development, IoT, management, mobile, security, and other products and services.

When businesses want to take advantage of cloud services, not only will they need to determine which workloads make most sense for which kind of deployment model—cloud, on-premise, or hybrid—but they also have to make a choice from today’s best service providers. They may find that each cloud company has unique strengths that strongly recommend their products in certain capability areas, and they will need to pick the best option for the outcomes they want to achieve.

In a larger context, cloud-based microservices facilitate the services and values that businesses generate with big data, the IoT, social channels, and mobility. The value and effectiveness of these technologies and the applications and data connected to them could really not exist without the cloud. In that sense, the cloud is also a key building block for the digital transformation strategies that more and more businesses implement.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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