Cloud directions: Cloud-native applications are on the increase

Jul 5, 2016 2:00:12 AM
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When you want the best quality of cloud application development, cloud-native is the way to go

As containerization and more flexible hybrid cloud environments enable greater manageability and flexibility, technologists will find ways to take better advantage of the cloud. The emphasis will be less on savings and efficiencies and more on how the layers of cloud technology can support valuable services and deliver measurable results.

Instead of serving IT needs for operating efficient, resilient networks and infrastructures, cloud-native applications will incorporate the main characteristics of the cloud to meet business needs in a way only they can. Microservice architectures will make cloud-native strategies agile and efficient. Cloud-native development will also rely on the automation of the infrastructure and services to deliver applications.

Spending patterns promote cloud-native trends

Serious efforts are underway to ensure that the notion of cloud-native applications remains meaningful and continues to translate into real-life business advantages. The Cloud Native Computing Foundation brings together a number of leading cloud technology companies to standardize and harmonize containerized application development. Disagreements regarding containerization technologies promoted by Docker and Google will likely be resolved in the organization’s framework.

Current spending trends in IT clearly favor cloud-native applications both because of the cloud economy as well as because of their close alignment with business objectives. In many companies, significant portions of the IT budgets move into business control and are used to gain services that benefit from the more predictable, controlled resource and cost management of the cloud.

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About Author
Luciano Cunha

Luciano Cunha

Chief Executive Officer (CEO) For Luciano, being responsible for To-Increase’s global sales and marketing means unleashing the company’s insight, innovation, and creativity to tell our story and help customers achieve their goals. On the road much of the time, he travels the world to meet with customers, understand their challenges and ambitions, and find the most effective ways to help them advance. Luciano develops and mentors our marketing and sales team, and creates strategies to help the To-Increase worldwide partner channel thrive and grow.
Making Customer Needs the Main Business Driver Luciano and his team have daily conversations with the To-Increase research and development organization to bring customers’ requirements and concerns into the road maps and design of our solutions. Luciano brings his insight to the marketing group to make sure the company’s communications resonate with customers and speak directly to their experience.
“I’m awed by customers’ innovative spirit in taking business management technology past its limits and by their generosity in letting us participate and empower them. I hope to transform our organization to become even more customer-centric than we are today. That means making more resources available to spend productive time with both our customers and partners, so we can ensure that we place into customer businesses effective solutions that fit the evolutionary stage of their operation and the way their people and processes work.”
Empowering a Global Channel
Because To-Increase only sells through partners, readying the channel to be successful in helping customers is a business-critical effort. Luciano aims to meet partners where their interests are. Partners who consider the relationship with To-Increase strategic can rely on our industry specialists to work with them as they plan their growth and serve customers. If partners prefer a less collaborative relationship, they still receive the rich To-Increase expertise and resources to ensure they win the business, perform a successful deployment, and retain a satisfied customer. In working with partners and their customers, Luciano brings to bear his experience of many years of creating successful, customer-focused business development and marketing strategies in many of the world’s countries and regions.
Enabling Customer Success in Challenging Business Environments
Looking into the near future, Luciano expects that customers will continue to expect To-Increase to help them make business sense of unfolding trends and technologies. For example, the internet of things (IoT) will thoroughly revolutionize manufacturing, engineering, and supply chains. Big data will be meaningful and valuable when decision-makers can use technology solutions to transform it into actionable business intelligence that supports key roles and business processes. Mobility will help companies become digital enterprises and move business processes forward from any location, at any time. Team To-Increase harnesses innovation to help customers translate the promise of these technologies into business results.
Before his current role, Luciano for several years was one of To-Increase’s global industry directors, responsible for our industry solutions. His experience also spans more than 17 years in IT and manufacturing management roles. These positions took him into various areas at IBM Brazil, serving as product manager for several software development companies, and included working in senior management at a manufacturing organization in the U.S.
Luciano is married with two young children. Away from work, he enjoys participating in a soccer class together with his son and daughter as well as taking relaxing walks in natural environments with his family.

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