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Luciano Cunha Guido van Osch Ron van der Wijngaard Satya Srikant Mantha Wouter Baars Rine le Comte
20 May   |
posted by: Luciano Cunha Luciano Cunha

Retail Supply Chain Management Case Study: Microsoft Dynamics Eliminates Software Over-Visibility

Retail stakeholders rely on software for supply chain visibility – whether it’s the warehouse manager searching for the right product to pick or the customer searching for the right product to purchase.

Ironically, when retailers and retail customers must rely on several different software systems – simply to find one piece of information – data visibility quickly yields to troubling software over-visibility.

This was the issue facing SparKjøp, Norway’s largest mail order firm, and the subject of the latest Microsoft Dynamics AX case study.

Prior to implementing Microsoft Dynamics, SparKjøp suffered through a retail supply chain management process that was managed by several disparate software systems – each with its own separate database.

As Terje Nymark Olsen, SparKjøp’s IT Manager states, “Reports came from different departments and the information that was available in the stores was not accessible from the mail order division or any of our retail outlets. This meant a lot of double registration of data.”

And when everyone involved in retail supply chain management – from warehouse and IT managers to store employees and customers – must interact with several systems at each stop in the supply chain, software is anything but invisible.

Fortunately, implementation of Microsoft Dynamics AX has not only helped SparKjøp manage its retail supply chain management process – it has been able to do so with seamless invisibility. Olsen goes on to state:

“All information is now gathered in one place.  This means that every link in our chain has full overview as to what is in stock and where – both at headquarters and out in all the stores.”

Providing global data visibility from one dedicated solution has empowered SparKjøp to do everything from automate the warehouse management process to communicate more effectively with suppliers and customers.  And ultimately, this means better service for customers – and of course – higher revenue for SparKjøp.

To read more about the retail supply chain management success that Microsoft Dynamics AX is helping SparKjøp achieve, download this case study by completing the form to the right.

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